Company Profile

I2Wear Ltd trading as SERELO UK is a family run seasonal Gift and promotional import Distribution Company. We have developed and established strong relationships with some leading multiple retailers throughout the UK, Eire and mainland Europe.

Since 2001 the company has enjoyed huge growth. We have expanded both our product ranges and customer base. We have over 25 years of experience of importing from the Far East and we have established exclusivity arrangements with key Far Eastern suppliers. Product development, packaging design and marketing innovation has led us to launch six new and exclusive ranges, Body Fitness products, Kids Fun Fitness, Outdoor products, Air Flow Fans, Eyewear and Bath & body gift products with more to follow.

We currently supply our products to over 3000 retail outlets in the UK with a further 250 in the Republic of Ireland and Europe. Our diverse customer base includes MATALAN, MORRISONS, INSTORE, HOMEBASE & WHSmith. We also supply a large and diverse customer base through third Party Distribution companies which has enabled us to successfully reach new business sectors.

SERELO China

Our Guangzhou Office in China opened in 2002 and has become an integral part of SERELO, responsible for sourcing, sampling and quality control of all products from China and the Far East.

Design

SERELO has been successful due to it’s innovation of products, exclusive packaging and in store retail display units all designed in the UK by our in house Graphic and Product design team. SERELO delivers products direct from source while combining an aggressive pricing to value policy. This has encouraged all sizes of multiple retailers and wholesalers to use our services.

Distribution

Due to our expansion we have recently moved to a large Central Warehouse just outside Chester in Flint, North Wales. With improved warehousing, pick and packing facilities, Showroom & offices we are now ready to take our Business to the next Level.

Mission Statement

SERELO UK’s mission is to become a recognised major import and distribution wholesaler of seasonal and promotional goods through multiple retailers and select wholesale accounts across Europe.